tHE brief
create an original tv commercial for jameson irish whiskey
The single-minded proposition: Jameson, you're famous
tHE idea
in 1949, jameson distillery in bow st. had a punishment book to keep employees in check, but more importantly, to keep their whiskey to the highest standard that they are famous for.
title: the book
IN Collaboration with eoin cronolly
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/90329bea-5366-4460-a0ab-bbaa07c8983a/45c3e739-3d96-411f-9d0d-65befb5952bb_rw_1200.jpg?h=07fb9410a6b2ae827305f5257fa1a948)
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